About

Sports

Group

Denmark

At Sports Group Denmark we design, produce and distribute sportswear, casual clothing, accessories and footwear. With more than 29 different brands, each specialized within their certain field, we now meet the indoor and outdoor apparel needs of the entire family 365 days a year.

When designing and creating our collections we always keep competitive prices in mind and our big passion to combine quality with functionality and trends for the consumers to have the best possible performance when wearing one our many brands.

AN EXTRAORDINARY COMPANY

Sports Group Denmark was founded in 2012 by CEO Bjarne Jeppesen, a Danish innovator and entrepreneur. When he founded Sports Group Denmark, he had more than a decade’s experience with business management and sportswear development from previous leading positions in Asia. Sports Group Denmark took things to a new level in sportswear development and distribution. 

The goal was to provide great quality sportswear at affordable prices. But high quality and low prices don’t always go hand in hand, however Sports Group Denmark knew exactly how to build the required setup to make it possible. Together they made a great effort to achieve this goal, and it’s fair to say that the effort paid off – fast!

FUNCTIONAL, FASHIONABLE AND AFFORDABLE!

All collections are created by our design team in Denmark. We work closely with our overseas partners to seek out the newest and most innovative materials, in order to develop items that are highly functional and comfortable, yet trendy, and offered at the best possible prices. Our designs are always high quality, fashionable and very affordable.

Our comprehensive range of products is available via large sportswear chains, as well as individually specialized retailers, in more than 10 different countries in Europe.

Welcome to the most competitive multi brand house, Sports Group Denmark.